PRESS

Huginn, for people writing about it

Huginn pushes Fujifilm film-simulation recipes straight to your camera, wirelessly.

The short version

Huginn is a curated Fujifilm film-simulation library for iPhone and iPad. It writes a recipe into your camera's custom slots over Bluetooth, with no cable and no menu diving, and it can drive the camera's own processor to render a RAW file through a shelf of looks in a single pass.

The longer version

Fujifilm shooters chase film-simulation recipes: a dozen menu settings that give a JPEG a particular look, straight out of camera. Getting one onto the body has always meant thumbing every value in by hand.

Huginn ends that. It carries a curated library of recipes, each verified on a real camera and credited to the photographer who made it, and writes any of them into the camera's custom slots in seconds, wirelessly. It plans the shoot around the day's light, and it turns the camera into a render engine: Virtual Bracketing sends one RAW file through a shelf of recipes and brings back a contact sheet, every frame rendered by the sensor that shot it rather than approximated in software.

Huginn is the first app in Allfather, The Forge's photography suite, which continues with culling and archiving. Free to download, with a Pro subscription for wireless push and bulk rendering.

Fact sheet

Name: Huginn (App Store: Huginn - Fuji Recipe Sims)
Platform: iPhone and iPad, iOS 17 or later
Price: Free. Pro is $19.99 a year at the founder rate, later $29.99.
Cameras: Recent Fujifilm X series bodies with USB-C and C1 to C7 custom slots
Maker: The Forge
Suite: Allfather. Huginn carries the look out, Valkyrie chooses, Muninn remembers.

Boilerplate

The Forge builds native software for people doing real work, taking its time on a few things rather than shipping many. Strength. Solitude. Savage Grace.

Contact

Write to support@huginnfilm.app and put PRESS in the subject line. A person reads it.